Monday, May 18, 2020

Homelessness Is Becoming More And More Common As Time Passes

Poverty is becoming more and more common as time passes. There are many people that don’t eat for months because they live on the street. People are starving as we speak. We use the term â€Å"starving† loosely, but do we actually know what it’s like to starve? We have approximately 35 million poverty-stricken people in America. How many does that make in the world? Too many! Day by day there are more people losing their homes. Some are losing their homes because of financial issues such as not receiving enough salary and going bankrupt. Others do not even have a job to begin with such as veterans who have came back from serving our country. Homelessness has become an even bigger issue due to our own people. This is because of the criticism a†¦show more content†¦Our lifestyle has transformed many of us to the point that we barely recognize such a person as human. Some of us readily adopt animals into our homes while our brothers and sisters nearly freez e to death on the street. And yet, this homeless phenomenon, is virtually nonexistent in some of the poorest communities in the world. In Hertz’s article, he talks about how he is approached by many people who express their bewilderment that a community with such high concentration of wealth has a problem with homelessness. Hertz is the manager of a homeless service agency based in Oakland County. This shows that even in wealthy places such as Oakland County there are problems such as homelessness. It is not an anomaly that there are many people among us who struggle to survive and meet their basic needs while the majority of us with unprecedented material wealth and comfort. Hertz says, â€Å"There are reasons to be hopeful, and while I may be saddened that there is a need for it in the first place, I am proud that the organization where I work exists. In the mid-80s, a group of churches began to organize themselves around the problem of homelessness, and more than 25 years later South Oakland Shelter (SOS) coordinates 67 partner congregations and more than 8,000 volunteers of diverse faiths working tog ether to put an end to homelessness in

Wednesday, May 6, 2020

Customer Service and Marketing at MM - 1639 Words

5 pages single-spaced 12pt font Who are MM’s target customers? Are all segments equally attractive to MM? If yes, why? If not, why not? How do the different segments’ needs and expectations evolve over time? The goal is to increase the overall market share and profits of MM’s Motors in the current market environment by targeting appropriate customer segments and proper allocation of marketing resources. Our initial strategy was to concentrate on segment A because of the following reasons: 1. MM possesses a competitive position in this segment in terms of quality product offering and close customer relationships through high level of customer support. 2. With intensive improvements in power-to-size ratios and customer service, we saw†¦show more content†¦Short-term goal: Acquire high market share in primary market segments. 2. Long-term goals: Attain consistently high profit margins and maintain market share. To achieve these objectives with a limited budget, MM’s marketing strategy had to centre on value provision. Building on MM’s original strengths, we saw the opportunity to delight customers with superior power-to-size ratio. We identified Segments A and C as our primary and secondary target segments, as their needs fell within the optimal zone where our product positioning could provide a difference. With the need to reverse declining market share and boost customer satisfaction, aggressive investment in MM’s RD was necessary to build a strong and positive brand name for our power-efficient motors and manage internal costs. This allowed us to price our motors to create value for customers while extracting value for our business. Enhanced increased in our sales representatives and marketing communications were identified as critical in communicating MM motors’ value to customers, and formed the key differentiators in managing MM’s dual sales force an d distributor channels. How does customer satisfaction relate to customer loyalty? Retention is a reflection of a customer’s willingness to remain with a particular company’s service or products and is useful to measure customer loyalty. The relationshipShow MoreRelatedMinnesota Micromotors Marketing Strategy Analysis901 Words   |  4 PagesMicromotors Marketing Strategy Elibah Bey Kaplan University â€Æ' The purpose of this paper is to use Harvard Business Managing Segments Customers marketing simulation for Minnesota Micromotors, Inc. (MM), and develop a business-to-business marketing B-to-B (business-to-business) marketing strategy by analyzing target markets and the past performance of the company. This exercise requires â€Å"the newly appointed Chief Executive Officer (CEO) of Minnesota Micromotors, Inc.†, to develop a marketing strategyRead MoreMarketing Research Project : Digital Media1497 Words   |  6 PagesResearch Project # 2 Wyoma Svarczkopf Introduction to Marketing CUNY College of Staten Island 11/17/14 Professor Robert Allen Company Background Millennial Media (MM) is an independent platform for mobile advertising and was founded in May 2016 by Paul Palmieri and Chris Brandenburg. The stock symbol is MM and is traded under the categories: Other Services Related to Advertising, Other Advertising Services Direct Mail Advertising Services, and Advertising (New York Stock Exchange). MichaelRead MoreMarketing Plan For The Choices1394 Words   |  6 Pages Minnesota Micromotors Roberstein Broadwater Kaplan University 10 January 2017 Marketing plan for the choices in Quarter#1 This approach was meant to give small cost in the marketplace that eventually results to the harmonization of low prices. Niche advertising was utilized in coming up with prices that will be presented in various segments in the market. Goods having market intended stipulations are made available. The economic policy was adopted for setting up firm’s financial arrangementsRead MoreMinnesota Micromotors Competitive Marketing Strategy Essay897 Words   |  4 PagesMinnesota Micromotors Competitive Marketing Strategy Elibah Bey Kaplan University â€Æ' The purpose of this paper is to use Harvard Business Managing Segments Customers marketing simulation for Minnesota Micromotors, Inc. (MM), and develop a business-to-business marketing B-to-B (business-to-business) competitive marketing strategy by analyzing target markets and generic competitors. This exercise requires â€Å"the newly appointed Chief Executive Officer (CEO) of Minnesota Micromotors, Inc.†, to developRead MoreOmni Recording and Marketing Services 1410 Words   |  6 PagesIntroduction With the arrival of new marketing and advertising techniques Omni Recording and Marketing Services (ORMS) plans to deliver an effective mobile campaign to make a successful customer following. We have identified a campaign analyzing the potential benefits and using the best-implemented approach. Our first operation will analyze as many possible techniques, the outcomes, their developments and any program weak points we may meet after it is developed. The key to any effective campaignRead MoreInbound Marketing1193 Words   |  5 PagesInbound Marketing and Web 2.0 By Ashna Bali 1) According to HubSpot, the rules of marketing have changed in the sense of the way that businesses approach or reach out to their customers. HubSpot believes in tapping into technology and Internet for marketing businesses and products by using Web 2.0 tools and methods such as blogging software, social media and search engine optimization. The CEO of HubSpot, Brian Halligan, believes that the traditional â€Å"outward† methods of marketing are seenRead MoreMobile Marketing Strategy A Right Strategy For Your Firm?935 Words   |  4 PagesIs a mobile marketing strategy a right strategy for your firm? For many years, consumers and retailers heard that mobile marketing is going to explode to be the next big thing to come out of the technological environment, however it wasn t until 2014 that mobile finally overtook desktop. So with that said, where does that leave us as marketers for 2015 and beyond? According to JBH Marketing Smart Insights, and data gathered, the state of mobile marketing in 2015 is staggering to say the leastRead MoreCustomer Service Plan for Widgets1706 Words   |  7 Pagesï » ¿Widget Innovation Customer Service Plan Customer service and commitment to our customers has been the driving force behind our brand. Widget strive to get it right first time, everytime.Incases where things don’t come out right we believe our professional workers will strive to correct the problem and our customers have the right to know what level of service they can expect from us all the time even in these times when we fall short of the very high standards we have set ourselves. Through ourRead MoreMarketing Strategy of India Yamaha Motor Pvt Ltd.13989 Words   |  56 PagesINTRODUCTION TO THE PROJECT : The objective of this project is to identify and analyze the marketing strategies of automobile industry in two wheeler segment. Through this study I am able to find out the present status of the automobile industry (2-wheeler) in India. In this project I also review other research done for the 2-wheeler bikes. Through this project I study the distribution and marketing strategy adopt by YAMAHA Company. This project help me know about the most influencing media toRead MoreAn Overview of Direct Response Marketing Essay866 Words   |  4 Pages Direct response marketing is a marketing effort aimed at driving immediate action from specific action from the targeted audience. Such action could be an opt-in mail, calling to a provided phone number, clicking a link or buy the suggested product. It differs from mass market which simply reminds prospective customers of the existence of products and services for them to purchase. It runs on the idea that the more times clients see a particular ad, the more they are likely to buy. Direct response

Drivers Ed Princess free essay sample

She wore soft green eyes, curly blonde hair, and velvet red lips that existed from eight to ten every tuesday night, for ten weeks. Normally shy guys like me can’t look at girls like her and it took me three whole weeks just to break the ice. She changed my whole perspective on love. Long gone were middle school daydreams of British Chemist bombshells, replaced by a driver’s ed princess named Isabella.Isabella did not share culinary or musical tastes with me, nor did I share her enthusiasm for paintings and opera. Differences in taste were fine because there was something more then that between us. There was love. Everything about her complemented me. I learned to love all of her whims, except for one. Germs scared Isabella to death and she even carried windex in her purse. Her fear of germs was extreme, but I could eventually love that, right?Over weeks our relationship had flourished into a soap opera. We will write a custom essay sample on Drivers Ed Princess or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Every conversation we had became a melodrama to our classmates. Drivers education was a boring class, and the gossip young love generated made the class tolerable. Isabella and I were a story that everyone followed and every great story needs a great climax. During the final class I would ask her out.Then it was all over. It happened. I had committed the ultimate sin for any germophobe. Any chance with Isabella evaporated the moment I truly â€Å"s*** the bed. † Ten weeks of hard work went down the drain because of one second of untamed flatulence. My thunderous boom spread over a fifty yard radius for three agonizing seconds, leaving nothing up to my classmates’ imaginations. Some laughed, some cried, some shrieked, all cringed. Isabella said it was the most disgusting thing she had ever heard, and the whole class would have agreed. Our future together was gone; I was a failure.Being a shy sophomore, rejection was devastating. I blew it, never again would I meet another Isabella. The perfect angel with Mexican genealogy was gone forever. Ten weeks of dreams of a future together were gone because of my own failure to hold it in.After two weeks I became scared of fate. Maybe it was just destiny for me never to find love? All my Moms soppy romantic comedies had lied to me; not everyone will find the one. I was defeated and needed someone to talk to. My eight-year-old sister was perfect because she held PhD in listening to my problems. After she had heard the whole story she paused, then erupted in laughter. That is the most ridiculous story I have ever heard! I cannot believe that someone with my name could be that dumb! Only then did I understand why it was so funny. My sister was named Isabella and that made me laugh. My perfect girl was blown away by my fart, while my Isabella laughed at it.Isabella and I laughed off the whole incident. Honestly I should have laughed it off right away. I hadnt seen the comedy because I was so worried that I had become a failure. I thought that being rejected made me a failure. Being rejected saved me the pain of being broken up with over some future fart. Rejection is not always bad. Being rejected by a college or girl only tells you that they werent for you anyway. If someone rejects you for being you then its good that they rejected you. If Isabella couldnt appreciate the humor that my own Isabella could, then I shouldnt date her. Drivers education taught me that sometimes rejection is good. Drivers education also taught me to learn to laugh at your failures. Being able to laugh at yourself makes you a happier person. Maybe I had failed to get a girlfriend, but I gained a funny story to get plenty of girlfriends in the future.